Research
I started with the evaluation of Medallia reports to identify user pain-points and collaborated with the product managers, stakeholders and research team to identify the problems to solve and design a product that will make our customers’ lives better.
Competitive Analysis
The goal of this competitive analysis was:
Insights
Recommendations
- Easy to scan info like Open Orders, Items Delivered, Buy Again, Return and Cancelled orders under Purchase history
Usage of Card Layout is easier to understand compared to Lists
Most retailers display a left navigation, which is faster and more efficient for users
Amazon, Best Buy and AirBnb highlights the available Gift Cards/Credit Balance/Points which catches users attention
Retailers display shipping services info (e.g UPS, FedEx etc.)
Most retailers offers users a hassle-free experience to manage (add/edit) their Payment and shipping address
- Highlight content like Order, Returns, Credit card management on dashboard
Elevate dashboard design with consistency in card size, amount of copy used and descriptive text about each section
Provide a consistent left navigation throughout to enable users quickly find the information they are looking for
Highlighting the available balance/points might be beneficial for the customers
Allow users to manage their Payment Methods/Shipping address/Offers easily