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Hi, I'm Sneha.

Hi, I'm Sneha.

Product Designer based in Atlanta, GA.

I specialize in digital product design and love to create experiences that balance the users' needs with business objectives. My mantra in design is to build the simplest solution to any problem and track success via strong metrics.

Let's create something awesome together!

Ripple

A weather forecast app for the water sports enthusiasts that guides them to plan their activities ahead for a better experience.

Read the Case Study

Bloom

A responsive fitness web app, designed especially for women, who strive to get fit but find it challenging because of their busy schedule.

Read the Case Study

Vocastar

A mobile application that allows users to find the meaning and usage of new words, save them to favorites, keep a track of their progress and participate in vocabulary games .

Read the Case Study

About me

I'm Sneha, a Product Designer based in Atlanta, GA. I specialize in customer-centric solutions that distill complex data into simple and elegant visualizations. I have worked for Macy's & Bloomingdale's, helping solve problems around Payment, Checkout, and Customer Management experiences on digital platforms.

With my experience of working in tandem with cross-functional teams and leaders, across product, legal, engineering, marketing, and sales, I understand how to create experiences and products that balance user needs and business objectives. In my journey in design, I have had the opportunity to work on projects across eCommerce, non-profit, credit and financing, customer management, education, and healthcare, for both startups and global brands.

Coming from a background in arts, literature, education, and content, my approach to Design is an amalgamation of my experiences and affinities. I bring art, aesthetics, an understanding of human emotion, and psychology into my work. I was drawn to UX, because of the impact it could have in our lives, I believe the best designs are those which can create a positive impact on human interactions in the virtual/real world.

When I am not solving complex problems, I love to spend time with my daughter, work on my piano skills, make plans for new adventures, and doodle something on my iPad.

My Process

Design is an iterative process driven from understanding the user and their intent
01

Discover

Interviews & surveys
Competitive Analysis
Data Analysis
Card Sorting
Metrics
02

Define

Problem statement
Solution
Personas
User journeys
Jobs to be done
03

Ideate

IA
Sitemap
User flows
Sketching
Wireframes
04

Prototype

Interface design
Styleguides
Hi-fidelity design
Interactive prototypes
Micro-interaction
05

Test

Usability testing
Accessibility
Evaluation
Metrics
Iterative design
06

Implement

Design handoff
Documentation
A/B Testing

Kind words

A few lines from people I have worked with
"
I had the fortunate opportunity to work with Sneha at Macy's and I can say hands down that she was one of my favorite UX resources to work with. Not only professionally but also with a positive outlook and disposition. She was always great to collaborate with. She always had fantastic ideas and inevitably went the extra step to ensure that what she was going to deliver was accurate and on time. I cannot express enough how much I would recommend her to work for any company!
Holland Cowger
Product Manager  
"
Sneha went well beyond my expectations for a UX designer at Macy's. She contributed to the team's market research, design and strategy. She showed a great ability to translate complex ideas into simple, elegant designs. In addition to all that, she was a pleasure to work with. I would highly recommend her as a UX designer.
Suzanne Cobban Burley
Senior Product Manager  
"
Sneha provides a unique and invaluable eye for design with every projects she takes on. Not only does she deliver products with exceptional results, she is outstanding in collaborating to identify areas for improvement to evolve products. Additionally, she is a joy to work with while delivering work far beyond expectations.
Monica Jones, JD, CNP
Pediatric Epilepsy Surgery
Advocate
"
For about 7 months I was Sneha's UX mentor at CareerFoundry. I quickly found out her skill at understanding the entire project and how all the pieces fit together, while also diving into the pixel's to ensure design and flow are refined. She was very easy to work with as she was always prepared with questions and items to discuss. She never wanted to settle just to get something done but had a purpose with her work. I highly recommend Sneha Kar.
Joshua Weber
UX Mentor

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